Elements of Family Planning Success

Studies of factors that affect client loyalty to reproductive health (RH) clinics are limited.  Seeking to improve managerial understanding, the following study identifies important factors related to client loyalty in outpatient RH clinics located in urban areas in two developing countries. Both studies were undertaken during the summer of 2001; the first, in Chiang Mai, Thailand and the second, in Quezon City, the Philippines. Following a brief review of the literature on client loyalty in health-care settings a model outlining potential predictors of clinic loyalty is presented. Results are discussed thereafter and the paper concludes with a section on managerial implications.