Elements of Family Planning Success

In an effort to improve social marketing programming knowledge about the extent to which behavior change interventions can bolster social marketing sales, this report presents case studies of two social marketing programs: the Society for Family Health’s condom program in Nigeria and the Commercial Market Strategies project’s oral contraceptive program in India. Both programs recently adopted behavior change strategies to counter stagnating reproductive health product sales, and both collected multiple rounds of household survey data to closely monitor program outcomes.