Communication for better health: How family planning program managers can build effective behavior change communication programs
Year: 2008
Author:Salem R, Bernstein J, Sullivan T, Lande B
To meet their goals, family planning program managers must build behavior change communication (BCC) into their overall strategies. BCC is a process that motivates people to adopt healthy behaviors and lifestyles. For example, BCC programs have motivated people to use contraception and to obtain HIV tests. BCC programs are cost-effective when they reach large audiences.
