Here, Ruwaida highlights behavior change theories and their role when planning and implementing a communication program.In this clip, Ruwaida also addresses the role of stakeholders when creating a program and provides a great examples and lessons learned from past experience.
About Ruwaida Salem
Senior Technical Writer - The INFO Project
Ruwaida M. Salem is a Senior Technical Writer with the INFO Project based at the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs. She has authored several issues of Population Reportson a range of topics, including "Communication for Better Health," "New Attention to the IUD," "When Contraceptives Change Monthly Bleeding," "Mens' Sur...