Listen to Ruwaida Salem, from CCP, talk about successful family planning programs and the importance of communication programs in their initiatives.She also addresses the importance of the communication message being appropriate for the local context and how it is pertinent to understand the baseline level of FP knowledge and understanding before forming a communication strategy.
About Ruwaida Salem
Senior Technical Writer - The INFO Project
Ruwaida M. Salem is a Senior Technical Writer with the INFO Project based at the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs. She has authored several issues of Population Reportson a range of topics, including "Communication for Better Health," "New Attention to the IUD," "When Contraceptives Change Monthly Bleeding," "Mens' Sur...