Communication and outreach strategies | Elements of Family Planning Success

Members of a Participatory Learning Approach/Radio Listeners Group (PLA/RLG) in Nepal listen to a health communication radio program while using a comic book for discussion. The Health Communication Partnership (HCP) uses a network of these listeners' groups through the Radio Health Program (RHP) to expand the reach of health messages to rural communities in Nepal. Courtesy of Photoshare.

Communication and outreach strategies

"Successful family planning programs need to offer more than just clinical services and contraceptive choices for their clients. You just can't assume that people will seek contraceptives—you have to market your services and your products. Businesses don't just put products on the shelves and expect people to buy them. They show people the benefits of using their specific products."
-Ruwaida Salem, the INFO Project, coauthor, "Communication for Better Health."

Coupled with strong and readily available services, communication can raise awareness about family planning, motivate individuals to seek services, and help them to successfully use their method of choice.

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