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About this interview

This interview describes social marketing techniques and provides insight into how to create public-private partnerships. Ms. Armand talks about the role of the private sector in supply and demand creation, meeting FP need, reaching a broader audience, and supporting a logistics system.
Please click on "Read transcript" below to access this interview. This is a stand-alone document.

About Françoise Armand

Ms. Francoise Armand has over fifteen years experience in commercial consumer product marketing and social marketing for a wide range of health interventions, including HIV/AIDS prevention, family planning, and maternal and child health. She has provided technical assistance to over thirty field programs in Sub-Saharan Africa, Latin America and Asia, in the areas of product and services marketing and behavior change communication. Prior to becoming the director of social marketing and pharmaceut...

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