In January, 2003, CCP received an award by The Atlantic Philanthropies to develop a 26-episode serial drama for Vietnamese television. The television drama will use the principles of Entertainment-Education to weave public health messages into an entertaining storyline. The drama will promote preventative health issues such as home and traffic safety, HIV/AIDS, family planning, drug abuse, nutrition, immunization, and sanitation.

Injuries are a leading cause of death in Vietnam, with an increased use of motor vehicles leading to more traffic accidents. Home remedies to treat household injuries such as burns also leads to unnecessary illness and death. Additionally, Vietnam has a growing HIV/AIDS burden, primarily due to intravenous drug use. The country also has one of world's highest abortion rates. Malnutrition among children is a leading cause of child mortality in Vietnam.

CCP is partnering with Vietnam Commission for Population, Family and Children to design, develop, produce, and promote the series. The series premiered in the summer of 2005.

CCP is working with the Ho Chi Minh National Police Academy Center for Sociology to assess and evaluate the impact of the series. In addition to seeking healthier behaviors, CCP will work to improve the capacity of Vietnamese institutions to develop and evaluate health communication programs.