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COUNTRY OVERVIEW
The Indian population crossed the 1 billion mark in 2000, having increased five-fold over the last 100 years. Nearly one-sixth (17%) of the world's population lives in India, which occupies only 2.4% of the world's area. One-sixth of India's population is in Uttar Pradesh (UP), the most populous and largest Indian state, with an estimated 170 million people. If UP were independent, it would be the 7th largest country in the world.
The Innovations in Family Planning Services (IFPS) project, implemented in UP through the State Innovations in Family Planning Services Project Agency (SIFPSA), is a 10-year (1992-2002) population project of the Government of India and the United States Agency for International Development (USAID). The project was designed to assist the Government of India in revitalizing the country's family planning program to the goal of increased accurate knowledge, use of modern spacing methods and informed choice. The program's goal is to reduce the TFR from 4.8 to less than 4 by increasing modern CPR from 18.5% to 35% by the year 2002 in 15 selected districts of UP. Increasing demand for accessible services, enhancing the quality of care, and creating a more positive image of service providers and of the family welfare program are the main thrusts of the project. The project has expanded to 29 districts of UP and health interventions have been broadened to include Tetanus Toxoid immunization, ante-natal/post-natal care, and Safe Delivery. JHU/PCS is the primary cooperating agency providing IEC technical assistance to SIFPSA.
The Center for Communication Programs (CCP) in India uses an integrated, comprehensive approach of mass media, interpersonal communication, and capacity building to mitigate the impact of HIV/AIDS. In 2007, NACO estimated about 2.47 million people living with HIV in India and Maharashtra is identified as one of the high prevalent states in India with about 19% of the total AIDS cases in India within the state. In Maharashtra, CCP is working with the public and private sectors to address HIV/AIDS prevention, care, and treatment. The program addresses the needs of young people through a mass media campaign promoting prevention and testing. A demand generation campaign for integrated counseling and testing has been developed along with a care and support campaign that aims to reduce stigma and create an enabling environment for people living with HIV/AIDS. The ICTC campaign also targets pregnant women to make them aware of and understand the benefits of PPTCT services. Media advocacy workshops have helped media professionals become sensitized towards HIV/AIDS issues and provided them with accurate information on HIV. NGOs and media professionals are brought together to create an enabling environment for PLHA by reducing stigma through accurate and sensitive reporting. CCP also works with NGO outreach workers and peer communicators who work with high risk behavior groups to develop interactive activities and materials that can aide effective interpersonal communication sessions. CCP continues to work with the Dabbawallas in Mumbai on World AIDS Day to create an enabling environment in which people can talk about and get information on HIV/AIDS at the workplace.
ACTIVE PROGRAMS
PAST PROGRAMS
 Come Let's Talk campaign
"Come Let's Talk" is a comprehensive interpersonal and mass media campaign designed to counter the stigma associated with the topic of family planning and related issues in the State of Uttar Pradesh, India.- District Action Plans
As a pioneering experiment in decentralizing RCH activities, District Action Plans are in place in the selected districts of Aligarh, Allahabad, Merrut, Rampur, Saltanpur and Varanasi.
- Health Communication Partnership Programs.
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