Youth HIV/AIDS Campaign

Project dates: 2002-2003

Themes: HIV/AIDS Prevention/Youth, Risk Perception, Sexual Responsibility, Community Mobilization

• Overview
• Partners
• Objectives
• Activities
• Outputs
• Unique Features
• Future Plans

Overview

This project is being designed by SFPS/BCC to address youth who are among the most vulnerable to HIV/AIDS, but often the least likely to perceive they are at risk or take action to prevent infection. While focussing on HIV/AIDS prevention, this campaign will also address other aspects of RH such as sexual responsibility, avoiding unwanted pregnancies, and treating STDs. Based on qualitative and quantitative baseline research on young people's knowledge, attitudes, and behaviors, a message design/material development (MD/MD) workshop will be held with youth and BCC, health, and youth development experts to design the campaign's key messages and materials. The campaign will be launched in Burkina and Côte d'Ivoire initially and will use mass-media and community participation strategies to disseminate prevention messages and a call to action to youth to develop a healthy life plan and use available RH services put in place in collaboration with SFPS/BCC.

Partners

In addition to the other SFPS CA partners, SFPS/BCC will collaborate with:

• ENSEA (research institute in Côte d'Ivoire)
• PSI Burkina and PSI Côte d'Ivoire
• Local youth serving NGOs in Burkina and Côte d'Ivoire

Objectives

• Increase knowledge among youth of HIV/AIDS prevention behaviors.
• Increase the practice of HIV/AIDS prevention behaviors among youth.
• Increase the use of RH services such as youth friendly clinics, VCTs, STI clinics, and hotlines.
• Increase the number of youth who make "healthy life plans."
• Strengthen the capacity of youth serving NGOs.

Activities

• Qualitative baseline research in the form of positive deviance inquiry.
• Quantitative baseline survey.
• Support for Youth Summit at the International ICASA Conference.
• Development of posters highlighting key lessons learned from youth projects in Africa.
• Youth NGO assessment (Burkina Faso and Cote d'Ivoire).

Outputs

• Qualitative study on positive deviance among youth in Burkina Faso and Cote d'Ivoire
• Quantitative baseline survey results from Ivory Coast
• Report from Youth NGO assessment survey
• Posters from ICASA conference
  
  

  Poster presentation for approaches to assessing HIV/STI risk and life skills education. 16MB		Poster presentation for youth friendly programs. 17MB

  
  

Unique Features

SFPS/BCC's youth campaign will work with local youth serving NGOs, who will take a strong lead in the campaign.

Future Plans

SFPS/BCC will hold an MD/MD workshop and produce materials for the campaigns based on the workshop's output. The campaign will be launched in 2002 with mass media products and community mobilization road shows. SFPS/BCC will also work to increase the capacity of youth serving NGOs, based on the results of the assessment findings.

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