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Program at a Glance
Health focus: HIV/AIDS, STI, Reproductive Health, Family Planning, Maternal and Child Health
Intended audiences:Young people, leaders of young people, community groups, service providers, religious leaders, married men, women of reproductive age, health workers, community leaders, miners
Timeframe: 1997 – 2005
Funding source: USAID
International partners:
Management Sciences for Health, Engender Health, Ministry of Health/Director of Youth Programs, Ministry of Youth, Ministry of Education, Ministry of Women Affairs, Save the Children, Africare, PSI, Peace Corps, Oulémas de Guinée, GTZ, UNFPA, KfW, World Bank, Guinean Family Welfare Association (AGBEF), Adventist Development Relief Agency (ADRA), The Association of Parents of Students and Friends of the School (APEAE), Committees for the Defense of the Revolution (CRD), Kine-Sud-Video, Rural Radio/Nzerekore
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Pour Renforcer les Interventions en Sante reproductive et MST/SIDA (PRISM and PRISM II)
PROJECT OVERVIEW
The PRISM project (Pour Renforcer les Interventions en Sante reproductive et MST/SIDA, or Strengthening Interventions in Reproductive Health and STD/AIDS), funded by the US Agency for International Development (USAID), began in the region of Upper Guinea in November 1997. Led by Management Sciences for Health (MSH) in partnership with the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP), the project aimed to increase use of essential family planning/maternal and child health (FP/MCH) and STI/AIDS prevention services and practices. From 2003 to 2005, Engender Health joined the third continuation of the project (PRISM II) as a third cooperative agreement partner. PRISM and PRISM II operated in the administrative regions of Kankan and Faranah, whose estimated 2 million inhabitants are mostly of the Malinke ethnic group.
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USAID, the Ministry of Health, and PRISM Project personnel at the national campaign launch, reviewing launch materials.
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All communication interventions were guided by the JHU-developed ideation model, which addresses communication that indirectly influences behavior by increasing knowledge, changing attitudes, and encouraging discussion of the new behavior with others.
OBJECTIVES/STRATEGIES
PRISM aimed to meet USAID's strategic objective #2: increased use of essential FP/MCH and STI/AIDS prevention services and practices. Throughout the life of the project, CCP was responsible for the design, implementation, monitoring and evaluation of the third intermediate result (IR), increased demand for RH services.
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IR1
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Improved access to essential health services through increasing availability of products (essential drugs and medical equipment), availability of services (minimum package of integrated services and expanding the community-based distribution program).
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IR2
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Increased quality through developing, and implementing quality standards in the National Reproductive Health Norms and Procedures, and training in RH services.
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IR3
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Increased demand by improving coordination of IEC programs, strengthening provider-client interaction, improving IEC management and enhancing community involvement.
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IR4
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Improved coordination through joint effort in prioritizing and scheduling actions by partners, including USAID, MOH/regional and central levels, non-governmental organizations, cooperating agencies, and international donors.
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IR3 included the following sub-results:
- Improved IEC coordination.
- Strengthened client-provider interaction.
- Increased demand for RH information and services and encouragement of health promotion.
- Improved IEC management, delivery capacity, and sustainability.
ACTIVITIES AND HIGHLIGHTS
PUBLICATIONS AND REPORTS
Fonseca-Becker F, Bakadi G, Sow A. Mobilizing Communities for Behavior Change: HIV/AIDS and Pregnancy Prevention Among Youth in Upper Guinea. Center Publication. Baltimore, Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. May 2005. (Français)
"Guinea’s Youth-Driven Campaign Promotes Right to Abstain or Use Condoms," Communication Impact!, June 2003. (PDF | French PDF)
Stella Babalola and Michael Blake. Impact of a Male Motivation Campaign on Family Planning Ideation and Practice in Guinea. Field Report No. 13. Baltimore, Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. January 2002.
MATERIALS AND RESOURCES
View materials from the PRISM project in the M/MC.
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© 2005 The Johns Hopkins University. All rights reserved.